Marketing Place is intended for:

  • Leasing Professionals
  • Marketing Directors
  • Property Managers
  • Supervisors


Detailed Session Descriptions:

Avenues: Marketing Place – 1
4/18/2024
Master Class: Advanced Selling Techniques
With Lisa Trosien, ApartmentExpert.com

What separates the best salespeople/leasing professionals from the rest? The ability to take their sales presentations to a higher level and inevitably close more sales! This session will teach you the skills you need to be able to sell virtually ANYTHING to ANYONE through small adjustments to your presentation style. From advanced persuasion techniques to tonality and emotional anticipation, this session has everything you need to help you sell more and most importantly, EARN MORE.

In this class you’ll learn:

  • Look more deeply into your customers' motivation and tap into their emotional side by resolving things like their decision fatigue. Use emotional anticipation to create greater purchaser enthusiasm, along with the correct verbiage (primacy of association) to help close the sale.
  • Stop using outdated and obvious sales strategies. Start using video, gifs, targeted follow-up strategies, and more to ensure your message is getting across.
  • Learn about the 'hammock effect' and why it harms your sales, as well as how to create spikes of interest to motivate your customer to stay engaged throughout your meeting(s).

 

Avenues:  Marketing Place – 2
7/25/2024
SMARketing- Low Cost, No Cost Marketing Solutions
With Megan Orser, Smart Apartment Solutions & Smart Moves LLC

Are you a rental property management professional seeking to transform your marketing from mundane to exceptional? Get ready to ignite your marketing game with SMARketing – the innovative approach that transcends traditional methods. Say goodbye to monotonous strategies and welcome a dynamic shift that will captivate your audience and elevate your brand. Are you in search of marketing strategies that go beyond the basics? Look no further – SMARketing is your game-changer. Whether you manage conventional properties, affordable housing, lease-up projects, or even distressed turnarounds, Smart Chick Megan is your guide to enhancing your community's marketing endeavors and amplifying your brand's presence like never before. Don't settle for mediocrity when you can embrace the brilliance of SMARketing. Stop seeking and start SMARKeting today!

In this class you’ll learn:

  • Learn to tailor your marketing strategies for maximum impact, connecting with your audience on a deeper level and setting yourself apart from the competition.
  • Discover how to identify and seize marketing opportunities in your daily operations that can truly make a difference.
  • Learn to craft impactful messages, engage with the right channels, and leverage innovative tactics that spotlight your unique value proposition.

 

Avenues: Marketing Place – 3
10/16/2024
Building Blocks of Social Media: Hands-On Content Strategy
With Barbara Savona, Sprout Marketing

Is it possible for an apartment community to have a strong presence on social media without investing a ridiculous amount of time and effort? Is there a system for creating enough social media content so that you never run out of things to post? The answer is a resounding YES! In this workshop, you’ll learn the nuts and bolts of an effective social media strategy and have the opportunity to create your personalized strategy during this session. Walk away with a framework for your monthly social media strategy that you can use month after month, PLUS create 7 days' worth of social posts in session. You’ll not only learn the principles of effective social media marketing, but you’ll also leave with tangible posts for the next week! A webinar + a workshop all in one!

In this class you’ll learn:

  • Walk away with a social media framework and identify pillar categories.
  • Learn the components of powerful social strategy.
  • Leave with a week of social content and hands-on experience.