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Event Date(s)

 
Avenues: Marketing - Session I
Wednesday, May 29, 2019 08:30 AM
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Avenues Marketing Session II
Tuesday, August 27, 2019 08:30 AM
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Avenues Marketing Session III
Thursday, September 12, 2019 08:30 AM
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Avenues: Marketing Place

Marketing Place

Marketing Place is intended for:

  • Leasing Professionals
  • Marketing Directors
  • Property Managers
  • Supervisors

 

Detailed Session Descriptions:

 

Avenues: Marketing Place - 1
May 29th 
WHAT'S YOUR SPECIAL? Managing the Concession Obsession
With Mary Gwyn 

Is this one of the first questions the prospect asks? WHAT’S YOUR ANSWER? Consumers are conditioned to look for “deals” in every aspect of life. They go online and get discounted airline tickets, vacation rentals, hotel deals – you name it. From grocery store coupons to the BOGO “buy one get one,” the consumer rule. This course teaches participants the cost of concessions and how to lease without them. Instead of falling into the trap of giving free rent, make sure your team has all the techniques you need to maximize your revenue. After all, free rent is anything but cheap.

 

Avenues: Marketing Place – 2
August 27th 
Compliance and Marketing can be Friends
With Megan Orser 

In the world of compliance, there often isn’t room for pizazz and sparkle, but that doesn’t have to be. If you are looking for a session focused on the strengths of compliance and the necessity of marketing collaboration, the rainbow you dream about is on the horizon. In this session, participants will see how these two uniquely distinctive functions can harmoniously soar together through communication, organization, and participation.

  • Do the verification forms you utilize market your apartment homes?
  • How you present the affordable program as a hammer rather than a hook
  • Phone presences that engage rather than intimidate
  • How affordable prospects want to communicate
  • Who is my competition?
  • Amenities affordable communities can afford

Unicorns do exist, or at least, we will have you believing that compliance gurus can be excellent marketeers.  Live the dream!


Avenues:  Marketing Place – 3
September 12th
Fumbles, Bumbles & Apologies: How to Effectively Combat the Biggest Challenges in Raising Rents 

As rental rates continue to rise the challenge continues as onsite teams fail to provide effective responses and even apologize to customers for their community’s higher rental rate. Why oh why? Amy will share the top reasons of low confidence along with the solutions to combat fumbles to score successfully in discussing higher rates with customers. Learn Amy’s four easy steps to prove value and worth that will reduce stress and increase success immediately. 

 

Program Times


8:30 a.m. - Check-in begins
9 a.m. to 12 p.m. - Program

Course Location

Unless otherwise noted, all HAA Education classes and events will take place at the Dinerstein Reed Prokop Education Center, 4810 Westway Park Blvd., Houston, Texas 77041. 

Marketing Place is sponsor
ed by: ALN Apartment Data