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Event Date(s)

 
AVENUES: Marketing - Session I
Wednesday, May 27, 2020 08:30 AM
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Avenues Marketing II
Thursday, September 10, 2020 08:30 AM
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AVENUES Marketing III
Tuesday, November 03, 2020 08:30 AM
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Avenues: Marketing Place

Marketing Place

Marketing Place is intended for:

  • Leasing Professionals
  • Marketing Directors
  • Property Managers
  • Supervisors

 

Detailed Session Descriptions:

 

Avenues: Marketing Place - 1
May 27th 
Stop Selling-Start Attracting! The Keys to Relationship-Driven Selling
With Rommel Anacan 

In Stop Selling-Start Attracting! You will get an inside look at the heart and mind of your customers. You’ll discover what they want from you, what they don’t want from you, what attracts them to what you’re selling and what makes them want to run away. Want to know how to help your customer “fall in love” with what you’re selling? This program will show you!

 

Avenues:  Marketing Place – 2
September 10 
REPUTATION MANAGEMENT: A WINNING STRATEGY IN RESPONSE AND RECOVERY TO BAD REVIEWS 
With Amy Kosnikowski Dilisio 

Reputation management is the hot buzz words right now in the industry. Attend this session to understand why managing a community’s positive reputation is crucial in marketing a real estate asset. With the continuing rise and use of rating and review sites, gain a clear understanding of how to respond effectively. Discover the best practices to turn around a series of negative comments and how to get customers to post positive comments and reviews. Amy will extend suggestions on how to turn around a tarnished reputation along with a step by step honest review of the customer service that is provided that may have led to the troubling reviews. You will not want to miss this session to gain a new set of tools and ideas to build a fan base full of residents and beyond!

Learning Points: Reputation Management: Defined / Fundamentals / Cause of the Rave and Rating surge / Examples of Reputation Recovery / Respond Strategy / Steps To Get Empowered / Secrets to Gain Positive Raving Reviews

 

Avenues: Marketing Place – 3
November 5th 
6 Strategies Your Competitors Are Not Using to Gain More Market Share
With Patty Morgan Seager 

 

Program Times


8:30 a.m. - Check-in begins
9 a.m. to 12 p.m. - Program

Course Location

Unless otherwise noted, all HAA Education classes and events will take place at the Dinerstein Reed Prokop Education Center, 4810 Westway Park Blvd., Houston, Texas 77041. 

Marketing Place is sponsor
ed by: ALN Apartment Data