Have Questions?

Contact us at education@haaonline.org for further assistance



Event Date(s)

APPLE: Marketing Track

Marketing workshops are designed for:

  • Leasing Professionals
  • Marketing Directors
  • Property Managers
  • Supervisors

 

Detailed Session Descriptions:

APPLE: Marketing –Session I
May 2
Event Evolution
With Heather Blume
Everyone knows that one of the quickest ways to raise your property’s NOI is to retain your residents, but building an involved and engaged community can be more challenging than you might think. Let Heather help you examine your resident event calendar this year, add some new great event ideas to fit any budget and share her event planning timeline. This session is a great source of education for anyone who helps with their property’s event planning or execution.

 
APPLE: Marketing – Session 2
August 29
The Wicked Witch is Dead: Becoming a Wizard with Online Reviews
With Mindy Price
Ratings and reviews have been a wicked part of our industry for a while now. Operators are constantly looking for ways to truly understand and manage the spell they have put prospects and residents under. It is time to pull back the curtain and make traveling the yellow brick road for evaluating, managing and responding to ratings and reviews easier than ever before. Learning outcomes include:
• Review the continuing importance of reviews. New research shows 83 percent of prospects use ratings and reviews in their home search. Almost half of prospects are utilizing the ratings
sites as a FIRST step in their search for an apartment community.
• Explore how online reputation can be monitored and learn how this can inform your reputation management strategy
• Understand how review sites work and how some companies are “playing” the system
• Turn your residents into marketing director wizards
• Learn how to effectively respond to reviews

 
APPLE : Marketing – Session 3
September 26th
Mad Men Marketing Secrets Everyone Should Know
With Julie Irvin
From signage, internet, print and outreach marketing – learn the ad agency secrets on how to get it done for less and done right.

 


 

Program Times

8:30 a.m. - Check-in begins
9 a.m. to 12 p.m. - Program

Course Location

Unless otherwise noted, all HAA Education classes and events will take place at the Dinerstein Reed Prokop Education Center, 4810 Westway Park Blvd., Houston, Texas 77041. 

The APPLE Marketing Track is sponsor
ed by: Best Plumbing