APPLE: Marketing - Session I                                           

Date and Time 5/8/2018 8:30 AM to 12:00 PM

Dinerstein Reed Prokop Education Center HAA/HAF Office Building 4810 Westway Park Blvd. Houston

Description Creating Your Brand Identity, To Stand Out From The Crowd With Marla Posey Have you ever wondered why some brands have become the leaders in their vertical, where others just blend into the group? For instance, how did Disney become the “happiest place on earth”, Apple the “coolest tech company” or Nike associated as “the sports performance brand” in the minds of public? A large part of the reason is the result of their deliberate, and thoughtful choices about how to design and market their brand. During this session we will pull back the curtain and explore the components to creating a brand identity, as part of your overall brand that allows you to positively connect with your customers on an emotional level that will create loyalty that rises above the tide and stands the test of time. Learning Objectives: · Explain what “Brand Identity” is and why it is important to your overall branding message · Review the components to creating your Brand Identity

The Marketing Track is sponsored by: Best Plumbing