CORE programs are designed for all on-site and entry-level multifamily professionals, including:

• Leasing Professionals
• Managers
• Maintenance personnels

CORE covers the core subjects of multifamily:

• Fair Housing
• Customer service
• Sales
• Life skills
  

Detailed Session Description

APPLE: Core - Session 1
Telephone to Traffic: increase your conversions
With Lisa Trosien
What's the key to successful leasing phone calls? How do you start the relationship sale, pre-qualify the prospect and begin the assumptive close all at the same time? Learn the answers to these questions as well as Domino Questions, Address Selling and how to ask Personal Needs Questions.

APPLE: Core - Session 2
What Renters Want
Look inside the mind of the renter and learn what drives apartment selection decisions. Learn how to use these tips and techniques to increase traffic and drive leases.

APPLE: Core - Session 3
Seven and a half ways to spice up your business writing
With Mandi Stanley
Stuck in a business writing rut? A little too dependent on form letters and stale cliches? During this highly customized session, you'll learn powerful writing techniques to get your message across with the results you want! Save time by tackling that dreaded "writer's block." Gain clarity by creating the "law of attraction" with your proposals, letters, and e-mail.

APPLE: Core - Session 4
Customer Service "en Espanol"
With Jimmy Cabrera
For participants with limited English proficiency, this session will be conducted entirely in Spanish. Participants will learn of the impact superior customer service can have on their residents and their property's performance, and that no matter what language you may speak, excellent customer service speaks for itself.

APPLE: Core Session 5
Welcome to the World of Leasing
With Amy Kosnikowski
Whether you are just new to the exciting apartment industry or you want to re-ignite the passion for leasing that once was– this class is for you! This half-day will expand the knowledge of leasing professionals to understand recent trends and history of the multifamily industry and how it affects the performance of the property. The rewards for attending will be to discover all that is required to be successful in sales: Importance of a positive attitude, the value of a leasing professional, the power of a professional image, how to become a product knowledge guru. You will also gain: How to create and utilize a Leasing Presentation Book, Merchandising Tips and the Essential Steps of Leasing. Join this workshop filled with tons of valuable knowledge and interactive exercises in a setting for guaranteed to improve leasing performance of all who attend!

APPLE: Core - Session 6
Doing it all – the Path to Effective Time Management
With Kate Good
Manage your time – don't let it manage you! There are many resources on learning how to effective manage your time, but not many people understand the hectic, ever-changing property management business. Kate Good brings you practical tips on how to manage your time effectively when faced with constant surprises. After this seminar you will be able to take the "Customers aren't an interruption to your work, they are your work" attitude back to the office.

APPLE: Core - Session 7
Leadership is NOT being Macho: Leaders that Deliver Results "en Espanol"
With Jimmy Cabrera The second session in the series to be conducted entirely in Spanish, participants will come to learn that leadership is not about being "MACHO" -- leadership is about humility, character, values, and the desire to make a difference in society and humanity. Come and experience a positive, high energy, and productive leadership workshop.

APPLE: Core - Session 8
In Business Matters, Manners Matter
With Rick Ellis
What is really considered good manners in today's business world? Learn the ins and outs of business etiquette, also knows as good, common sense and behavior. What should you say...and not say? Is there a "right" way to "write" a letter? Email etiquette...does it really matter? And are there any special instructions for your behavior towards the "other" gender? Participants will learn the latest in business etiquette and manners and acquire a polite touch even in a high tech world.

Workshop Series Fees

$399 per property. Fee includes unlimited attendance by your entire property staff to any or all 20 workshops.

Registration fee for individual sessions by non-enrolled property personnel is $40 per person.

Property and Portfolio Enrollment

Call the HAA Education Department at 713-595-0319 or 713-595-0314 or e-mail educ@haaonline.org for more information.

Program Times

8:30 a.m. - Check-in begins
9 a.m. to 12 p.m. - Program

Course Location

Unless otherwise noted, all HAA Education classes and events will take place at the Dinerstein Reed Prokop Education Center, 4810 Westway Park Blvd., Houston, Texas 77041.

The APPLE Core Track is sponsored by BG Personnel