APPLE Marketing Session II
Date and Time
8/17/2010 8:30 AM to 12:00 PM
Dinerstein Reed Prokop Education Center
HAA/HAF Office Building
4810 Westway Park Blvd.
It's a Mad, Mad, Marketing World
with Lori Snider
How can you stand out to a consumer that is subjected to 3,000 marketing messages a day, and that, simply, does not trust you? Too much noise, too much clutter and too many choices result in your target market being tuned out and bored, bored, bored. To get their attention, you will need to change traditional methods of thought, forget your competition, focus on a target and get really creative. You'll learn to think differently about growing revenue through smart, cost effective strategy that entices rather than screams at your consumer. Get ready to take action and change the way you grow and maintain your customer base.